Monthly Archives: April 2012

Recording Policy

Our Recording Policy is really, really simple.

Record us however you want and share it however you want. Just don’t charge anyone.

If you’re you like to tape or film music, you’re always welcome at not there shows.


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Not There Live @ Hot Cat Highlights

Here’s a glimpse at our Sat. Night show at Hot Cat. Big thanks to our man Luis for sharing his video with us. (Here’s his Douban)

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Filed under Music, Not There

Live @ Hot Cat On Saturday Night

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Why People Like Instagram

I think it’s because secretly, deep down inside every digital hipster or tech geek or apple fan boy, there’s still  a hidden desire for something tangible. Something real.

Instagram’s grainy filters mimic the look and feel of the real photos I grew up with in the 80s and 90s. They might not be real but at least they look like they are.

The nostalgia / retro “feel” offered by Instagram unlocks a deep desire to find even a shred of authenticity in our increasingly simulated, hyper-real digital lives. That the reality Instagram offers is fake only makes the whole process more ironic.

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Filed under Culture, Digital, Ideas

Congrats to the Stable

We’d like to send our heartfelt congrats over to the boys in the Randy Abel Stable. Beijing’s masters of twang have been nominated for band of the year by the City Weekend. Keep on trucking boys.

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not there interview

Check out our recent interview with Yusi from hot cat:

Interview is in Chinese & English

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5 Fool Proof Strategies for Making a Great Ad in China

If you’ve got nothing left, you can always fall back on the “5 Fool Proof Strategies for Making a Great Ad in China.”

1. Use a celebrity, even if they’re simultaneously endorsing 4-5 other brands.

2. Use a baby, the paler and fatter, the better.

3. Use an old person, preferably an old grandma type or an old pirate looking dude.

4. Write a terrible Tang Dynasty poem that includes a nearly inscrutable product benefit. Puns or “double-meanings” are also appropriate. This is called copywriting. It’s creative.

5. Explain how your product is made specifically for Chinese people and how buying it will make China a stronger, better, more bad-ass country.

Congrats, you’re almost ready to be a creative director. All you need now is a strange haircut and a bad attitude. (Note: it also helps to be from Taiwan Province).

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Filed under China, Ideas